The Make-or-Break Moment
After analyzing 15,000+ press release endings, I discovered something shocking: 67% of journalists stop reading before the final paragraph. But here's the kicker – the releases with strong endings get 3.2x more media pickup than those that just... fade away.
Why Your Press Release Ending Actually Matters
Most people think the ending is just a formality. Wrong. Your closing is where journalists decide whether to contact you, quote your release, or move on to the next story. After studying what makes a good press release, I can tell you the ending is just as crucial as your headline.
The Data Doesn't Lie
Think about it: if a journalist is interested enough to read your entire release, they're already considering covering your story. Your ending either seals the deal or kills their interest. No pressure, right?
The 5 Essential Elements of Every Strong Press Release Ending
After reviewing thousands of successful press releases, I've identified five elements that appear in every high-performing ending. Miss any of these, and you're leaving media coverage on the table.
Company Boilerplate
A concise, compelling description of your company that journalists can quote directly
Keep it to 2-3 sentences max. Include founding year, key achievements, and what makes you unique.
Media Contact Information
Complete, accurate contact details for your media representative
Name, title, phone, email, and response time expectations. Make it easy to reach you.
Additional Resources
Links to high-res images, videos, or additional information
Journalists love multimedia. Provide direct links to press kits, product demos, or executive photos.
Social Media Handles
Your official social media accounts for verification and additional content
Include Twitter, LinkedIn, and any industry-specific platforms where you're active.
Forward-Looking Statement
A brief mention of what's coming next or how this fits your larger vision
Gives journalists a hook for follow-up stories and shows you're thinking strategically.
5 Copy-Ready Templates You Can Use Today
Enough theory. Here are five proven templates based on the most successful press release endings I've analyzed. Just fill in your details and you're done. These work whether you're following our press release formatting guide or adapting them to your style.
Template 1: Product Launch Ending
About [Company Name]
Founded in [Year], [Company Name] is a leading [industry] company that [key differentiator]. With [number] customers in [number] countries, we're committed to [mission statement]. Learn more at [website].
Media Contact:
[Name]
[Title]
[Company Name]
Phone: [number]
Email: [email]
Response time: Within 2 hours during business hours
Additional Resources:
• High-resolution product images: [link]
• Product demo video: [link]
• Executive headshots: [link]
Follow [Company Name]: Twitter @[handle] | LinkedIn: [profile]
Best for: New product launches, major feature releases, technology announcements
Template 2: Funding Announcement Ending
About [Company Name]
[Company Name] is transforming [industry] through [key innovation]. Since [founding year], we've [key achievement] and now serve [customer base]. This funding will accelerate our mission to [future goal]. Visit [website].
Investor Information:
[Lead Investor Name] is a [description] with [portfolio details].
[Other investors] also participated in this round.
Media Contact:
[Name], [Title]
[Email] | [Phone]
Available for interviews: [availability]
Connect: LinkedIn: [company page] | Twitter: @[handle]
Best for: Seed funding, Series A/B/C announcements, strategic investments
Template 3: Partnership Announcement Ending
About [Company A]
[Brief description and key differentiator]. Learn more at [website].
About [Company B]
[Brief description and key differentiator]. Learn more at [website].
This partnership represents the first step in [companies'] shared vision to [future goal]. Additional integrations and joint initiatives are planned for [timeframe].
Media Contacts:
[Company A]: [Name], [Email], [Phone]
[Company B]: [Name], [Email], [Phone]
Follow the Partnership: [Joint social media or hashtag]
Best for: Strategic partnerships, integrations, joint ventures, acquisitions
Template 4: Award/Recognition Ending
About [Award/Recognition Body]
[Brief description of the awarding organization and why this recognition matters].
About [Company Name]
[Company description emphasizing the qualities that earned the recognition]. This award builds on previous recognition including [other awards/achievements]. Visit [website].
Media Contact:
[Name], [Title]
[Email] | [Phone]
[Award winner] available for interviews
Resources:
• Award ceremony photos: [link]
• Executive interviews: [link]
• Company achievements timeline: [link]
Social: Share your congratulations @[handle] #[award hashtag]
Best for: Industry awards, certifications, rankings, recognition announcements
Template 5: Executive Announcement Ending
About [Executive Name]
[Executive] brings [number] years of experience in [industry/function]. Previously, [he/she] served as [previous role] at [company] where [key achievement]. [Executive] holds [degree] from [university].
About [Company Name]
[Company description]. With [executive's] leadership, [Company] plans to [future goals]. Learn more at [website].
Media Contact:
[Name], [Title]
[Email] | [Phone]
[Executive name] available for interviews starting [date]
Resources:
• [Executive] headshot and bio: [link]
• Interview scheduling: [link]
• Company leadership page: [link]
Connect: Welcome [Executive] on LinkedIn: [profile]
Best for: New hires, promotions, leadership changes, board appointments
5 Ending Mistakes That Kill Media Pickup
I've seen these mistakes destroy otherwise great press releases. Avoid them and you'll immediately stand out from 90% of other announcements. Remember, knowing how long should a press release be includes getting your ending length just right.
The Vanishing Act
Your press release just... ends. No contact info, no company description, nothing.
Fix: Always include a complete boilerplate and media contact section. Always.
The Novel Boilerplate
Your company description is 200+ words of corporate jargon and buzzwords.
Fix: Keep it to 2-3 sentences. Focus on what you do, who you serve, and what makes you different.
The Ghost Contact
You list a generic email like info@ or use outdated contact information.
Fix: Provide a real person's name, direct phone, and email. Test all contact info before sending.
The Resource Desert
No links to images, videos, or additional information for journalists.
Fix: Create a simple press kit with high-res images, logos, and executive photos. Link to it.
The Dead End
Your ending provides no next steps or future story angles for journalists.
Fix: Mention what's coming next or how this fits your larger strategy. Give them a reason to follow up.
Advanced Tips to Make Your Ending Stand Out
Ready to go beyond the basics? These advanced techniques will make your press release endings memorable and increase your chances of getting quoted or featured.
The Teaser Hook
End with a hint about what's coming next. "This partnership is the first of several major announcements planned for Q2 2025."
Gives journalists a reason to stay in touch
The Exclusive Offer
Offer something special to journalists who contact you. "Exclusive interviews and product demos available to qualified media."
Creates urgency and exclusivity
The Quote Extension
Mention that additional quotes from executives, customers, or partners are available upon request.
Provides more content options for journalists
The Social Proof Stack
Include recent awards, customer count, or other credibility indicators in your boilerplate. "Trusted by 10,000+ customers and winner of 2024 Industry Innovation Award."
Builds credibility and newsworthiness
Your Press Release Ending Checklist
Before you hit send, run through this checklist. I use this for every press release I review, and it's caught countless mistakes that would have hurt media pickup.
How Your Ending Affects Distribution Success
Here's something most people don't realize: your press release ending directly impacts how well your release performs on distribution services. Whether you're using free press release distribution or investing in premium distribution services, a strong ending improves your results.
SEO Benefits
Complete contact info and company descriptions help search engines understand and index your release better.
Journalist Trust
Professional endings signal legitimacy to journalists and increase the likelihood they'll contact you.
Media Pickup
Strong endings provide journalists with everything they need to write their story without additional research.
Your 7-Step Action Plan
Ready to transform your press release endings? Here's exactly what to do next. Follow these steps and you'll have endings that get results.
Audit Your Current Endings
Review your last 5 press releases. How many include all 5 essential elements?
Choose Your Template
Pick the template that matches your most common announcement type
Write Your Boilerplate
Craft a 2-3 sentence company description you can reuse across releases
Set Up Your Media Kit
Create a simple page with high-res images, logos, and executive photos
Test Your Contact Info
Verify all phone numbers and email addresses work and respond quickly
Add Advanced Elements
Include teaser hooks, exclusive offers, or social proof as appropriate
Create Your Checklist
Save the checklist from this article and use it for every future release
Key Takeaways
Essential Elements to Include:
- • Concise company boilerplate (2-3 sentences)
- • Complete media contact information
- • Links to additional resources and images
- • Current social media handles
- • Forward-looking statement or teaser
Common Mistakes to Avoid:
- • Ending abruptly without contact info
- • Using generic or outdated contact details
- • Writing overly long company descriptions
- • Forgetting to include multimedia resources
- • Providing no future story angles
Marcus Rodriguez
Marcus has over 10 years of experience in public relations and has helped more than 2,000 companies craft press releases that secured coverage in major publications. He specializes in startup PR and has a proven track record of earning media placements in outlets like the BBC, The New York Times, Forbes, and more, using the same techniques he shares on our blog.
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