All press releases submitted to PRNow are reviewed against the following guidelines before distribution. Meeting these standards ensures fast approval and maximum reach.
Content Requirements
All press releases must be newsworthy announcements, not promotional content
Write in third person, professional tone - avoid direct address except in quotes
Recommended length: 400-800 words (under 400 words are less likely to get indexed)
Must be free of spelling and grammatical errors
Define industry acronyms for general audience understanding
Structure & Format
Headline: Short, summarizes the release. Only capitalize the first word and proper nouns.
– Must be a complete sentence (8–10+ words)
– Should sound like a company or serious announcement
– Must not contain personal pronouns (I, We, You, etc.)
– Must not sound like an advert or a typical article headline
Summary: Maximum 250 characters. Must include company name and relevant keywords. No links.
First paragraph: Must clearly answer Who, What, When, Where, and Why.
Contact information: Valid contact details required — name, company, and email address must be included.
Style Guidelines
No superlatives, jargon, hype, or exclamatory language
Avoid words like 'Click here', 'Great opportunity', excessive caps or exclamation marks
Add links to your website or relevant sources in the body (max 3 links)
Legal & Compliance
Company is responsible for accuracy of all claims and information
Legal matters must include referenced, attested documentation
No content that harms reputation of individuals, groups, or companies
No hate speech, bigotry, racism, or content promoting violence
Prohibited Content
Adult/explicit content, gambling, dating services
Drugs, cannabis, hallucinogens, tobacco, alcohol
Weapons, explosives, illegal activities
Unverified crypto/blockchain/NFT/DeFi content
Political content, payday loans, bail bonds
Affiliate marketing, get-rich-quick schemes, unproven medical claims
Malware links, phone unlocking, derogatory statements about competitors
Content alleging illegal behavior or threatening litigation without documentation
Questions? If your press release was rejected and you need clarification, contact us at support@prnow.io. Our editorial team typically responds within a few hours on business days.